How Special is Special? Evaluating Industry Specialization for Unified Communications

By Travis Dillard, Inflow Communications

Every business has it’s own set of specialized needs. But how industry specialized is your business? Here are some helpful questions to think about.

Do you require a Unified Communication vendor that specializes in your industry? Are there requirements like application integration unique to your industry? Examples might include specific accounting applications, specialized Customer Relationship Management (CRM), Electronic Medical Records (EMR) or Property Management Systems (PMS). Other examples might be an excessive amount of analog extensions with very long cable runs (ski resorts) or a lot of analog in general (hospitality).

Once you know how specialized your business needs are, you can turn and look to your vendor. It’s critical that the vendor you choose is aligned with your business needs. Here are some critical questions to ask:

  1. How many customers do they have in your industry?
  2. How long have they been with your prospective UC vendor? More than two years?
  3. What examples of projects do they have that would match your deployment?

No matter how industry specialized you are, it’s important for you to know and for your potential vendor to know. Otherwise you’ll end up with a UC system that doesn’t fit you or your business.

I discussed these recently in my webinar, The Number One Mistake When Choosing a Unified Communications Solution. Didn’t make it? Download the white paper that offers easy checklists, red flags and key questions to ask when choosing a UC vendor. Don’t forget to let me know what you think or if you have any questions!

About Inflow Communications

Founded in 1997, Inflow is one of the nation’s top Unified Communications and Contact Center consultants in today’s market. Pioneers in cloud unified communications and cloud contact center success, Inflow is the first company to provide contact center consulting and training focused solely on helping you elevate your customer experience.

With over 200,000 endpoints supported under Inflow’s innovative success programs around the world, Inflow built its brand and reputation around providing unrivaled customer support. Inflow is in Mitel/ShoreTel’s top 2% in global customer satisfaction, and quickly acquiring a top spot with RingCentral, Genesys PureCloud and NICE inContact.

By partnering with Inflow, you can expect the highest level of strategic consultation, execution, and optimization available in the industry.